Media planning and purchasing for an effective advertising campaign
This article will explore the principles behind media planning. After all the research and strategy has been done by the business the next stage they have to face is to start promoting what they have to offer to their potential new customers.
Of course, the most important weapon in any company’s bid to reach these new customers is a well-understood advertising campaign. It is therefore essential that they spend time planning it.
What is Media Planning?
When it comes to producing a well-conceived media advertising planning strategy there are certain things that need to be looked at.
Today there are a number of different ways in which businesses can get their message across to their customers. They can if they want to use television, newspapers, magazines and radio.
Plus they may want to consider seeing what ways they can advertise their business on the internet. However, which media advertising method they decide to pursue, they also need to be aware of their budget constraints.
In order to plan their advertising campaign properly, there are 3 questions any good media planner should ask. 1. What is the right mix of media to use for the campaign? 2. Which of the available media can offer them direct access to their targeted customers?
How often are their ads shown and when are they shown.
Once they can provide answers to these questions media planners can begin to look at what budgets they have and how to make full use of it.
It is the job of media planners who often work as part of advertising agencies or even for specialized companies for the right tools for media planning strategies. The media planner’s job is to work closely with people in the business to devise plans and strategies that will bring all the important customers to the door of the business.
Unfortunately when it comes to crafting the perfect media planning strategy for business the best media planner can do is to learn it first. It’s important that they spend time with their clients learning as much as they can before they actually devise a strategy to get customers flocking to the company’s doors. Once media planners put together a plan that they feel will work best for their company then convey what they want to happen to the media buyer, who could be someone else or the same person.