Media interviews are an important part of an overall public relations campaign. Any company the size of an entrepreneur to the Fortune 500 can benefit from media interviews. Always arrive for the media interview prepared and early. We’ve seen competent CEOs drown in the uncharted waters of media. It is an unprepared guarantee that you will not be asked again.

When you are contacted for any type of media interview, ask the following questions:

* What is the interview angle?

* Is the interview for Television, Radio, Print or Internet?

* Will the reporter interview other people for the same story?

* How much time will you have for the interview?

* What is the date the story will air?

Keep adding questions to your own checklist to help you prepare for your interview. The following tips will help you:

Tip 1: Preview any event or publication before your interview.

Tip 2: Know what you want to talk about so you get your main message.

Tip 3: Prepare the questions you hope to be asked.

Tip 4: Make a memorable 10-15 second sound bite and earn your points.

Tip 5: Understand effective colors and styles for camera interviews.

Tip 6. Create any graphic, photo, or video to enhance your story before the interview.

Being prepared and knowledgeable about your upcoming interview will increase your confidence and help you get the most out of your media experience.